IDEATION LAB

Where Form Becomes Thought

Where Form Becomes Thought

Client

Ministry of Culture of the Kingdom of Saudi Arabia

Year

2025

Info

This logo treats Arabic letterforms as a structural system rather than decoration. Built from modular, layered strokes, it reflects the process of ideationexploration, alignment, and synthesis. The angled accents introduce movement and momentum, expressing progress and forward thinking while remaining culturally grounded.